Who is Uplift?

Welcome to a realm where your vision transforms into reality, where every shot captures not just an image but an emotion. A company who is deeply rooted in agriculture, Uplift Imaging was created with the goal in mind to provide spectacular images, customer service, and experience to all shows we have the honor of photographing.

Sierra Franks is the name behind the brand. Sierra is a 5th generation agriculturist with a wealth of experience behind her. A photographer for more than 10 years now, with the opportunity to photograph in 26 states, and 6 countries, Sierra gives credit to her upbringing as to why she is where she is today. When not photographing a livestock show or sale, you can find Sierra at home on her families ranch, helping with everyday ranch activities, helping her younger sister with her show cattle, and more than likely, teaching her two young boys the way of life she grew up loving.

Over the years, Sierra has been able to curate a staff who is like minded, driven, talented, and encouraging, just like herself. Sierra truly believes in the Uplift motto, “Make Kindness Loud”, and strives to build her team up to be the same. Through her 10+ years in the livestock photography world, Sierra has been blessed with key mentors to her journey, one being Jay Kazen. Jay has been an integral piece to Sierra’s career. Jay has worked and managed two of the worlds largest livestock photography companies.

Jay and Sierra both believe in leaving a lasting positive impact on the industry. With mindsets like theirs, nothing is impossible.